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Performance means something different here in New Zealand.

It’s not a special something we hold back for rare occasions. We expect it, every time. It’s not weather-dependent and it doesn’t excuse itself when the surface won’t play nice.

It’s little wonder then that a higher percentage of Audi Sport models are sold here, than anywhere in the world. To celebrate this, we told the story of an olive grove farmer who has a novel approach to keeping the birds off his crop. A story that launched Audi as a brand synonymous with how we term ‘performance’.


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