Stickman has welcomed in the festive season with a low budget extravaganza designed to tug on the heart strings, without pulling on the purse strings.

However Stickman almost blew the budget on candles for his stick choir, so in an effort to keep the costs down, he has once again enlisted the help of his Northern Hemisphere cousin: Snowy the Snowman.

PAK’nSAVE Creative Directors Leisa Wall and Peter Vegas said they were thrilled Snowy wanted to return for another Christmas. “We want to thank Air New Zealand for flying Snowy down inside a fridge in one of their economy class galleys.”

In a busy Christmas period, when lots of brands are offering a variety of retail discounts and offers, PAK’nSAVE steadfastly stays true to its core proposition, which is offering Kiwis New Zealand’s lowest food prices all year round. This Christmas is no different.

The national campaign launched last Sunday on TV and will be running until Christmas on broadcast radio, digital channels, out-of-home billboards, social channels, and in stores. Customers can also hear Stickman’s instore radio announcements the next time they are at PAK’nSAVE.

Head of Marketing & CX at PAK’nSAVE, Kamran Kazalbash commented, “Eat your heart out John Lewis.”

Watch the ad here.