at the IAB Awards

FCB New Zealand continued its winning streak at the IAB NZ Digital Advertising Awards, held in November 2022.

FCB New Zealand continued its winning streak at the IAB NZ Digital Advertising Awards, held in November 2022.

The agency walked away with a total of 12 awards, walking away with 5 Golds and 7 Silvers. The recognised work includes NZ Police, Fire and Emergency New Zealand, European Motor Distributors and Mercury.

 “All four campaigns demonstrate the high level of collaboration between our media, data, and creative teams along with clients and media partners. They are all examples of FCB’s integrated offering working perfectly to deliver outstanding results for our clients” commented Philippa Allnutt, Head of Connections Planning at FCB.

Chris Thomas, Group Strategy & Product Director at FCB stated “It’s great to see the team’s never finished attitude and relentless commitment to pushing boundaries recognised. We’re thankful to have the opportunity to work with brave partners that are willing to commit to innovative work and take leaps of faith on new, untested approaches with us. It’s with this risk, that we continue to see previously untapped reward unlocked”.

GOLD

• 2022 Best Use of Audio : Survive the Drive – New Zealand Police, FCB
• 2022 Best Use of Native : Moving the Dial – Fire and Emergency New Zealand, FCB
• 2022 Best Use of Sponsorship : Survive the Drive – New Zealand Police, FCB
• 2022 Best Integrated Digital Exclusive Campaign : Moving the Dial – Fire and Emergency New Zealand, FCB
• 2022 Best Performance Campaign : Move with Mercury – Mercury, FCB

SILVER

• 2022 Best Use of Social : Moving the Dial – Fire and Emergency New Zealand, FCB
• 2022 Best Brand Campaign : Edge of Relevance – European Motor Distributors, FCB
• 2022 Best Integrated Digital Exclusive Campaign : Edge of Relevance – European Motor Distributors, FCB
• 2022 Best Multi-Channel Integration Campaign : Move with Mercury – Mercury, FCB
• 2022 Best Use of Data : Campaign Targeting : Move with Mercury – Mercury, FCB
• 2022 Best Use of Data : Campaign Measurement and Optimisation : Move with Mercury – Mercury, FCB
• 2022 Best Use of Technology : Moving the Dial – Fire and Emergency New Zealand, FCB

A full list of winners can be found here.