We introduced ‘Easy As’, an end to end campaign, including over 80 minutes of online content that would inspire and inform the consumer on DIY skills.

We introduced ‘Easy As’, an end to end campaign, including over 80 minutes of online content that would inspire and inform the consumer on DIY skills. We ensured that Mitre 10 emotionally owned and was intrinsically linked to the territory.

With over 2.7 million views and in-store sale increases, we proved retail can be more than just price and promotions.

Kiwi attitudes and behaviour towards DIY had changed a lot in the ten years since Mitre 10 introduced ‘DIY is in our DNA’. We helped Mitre 10 introduce a new brand mission-Get it Done Right

It was time for a new brand mission. We helped Mitre 10 introduce the next phase of their brand storytelling, ‘Get it done right’ using a pet donkey named Kong.

Watch him in his very first spot, along with a few of the many performances that have made him the icon he is today.

Watch him in his very first spot, along with a few of the many performances that have made him the icon he is today.

Through the story of a family preparing their house for Christmas, we demonstrated that there is no limit to what we can fix or create, or what memories we can make for ourselves and our families.

We helped Mitre 10 show Kiwis how a little DIY can add some magic to the festive season.

Through the story of a family preparing their house for Christmas, we demonstrated that there is no limit to what we can fix or create, or what memories we can make for ourselves and our families in the lead up to the big day.

FCB was enlisted to create a new Christmas brand TV ad, the first ever of this style of advertising for the brand.

FCB was enlisted to create a new Christmas brand TV ad, the first ever of this style of advertising for the brand.

From the general public to national press, the feedback has been resoundingly positive with people drawn to the heart-warming and distinctively Kiwi story.

Our 3 1/2 minute mockumentary featured an endearing Kiwi couple obsessed with plane spotting. The video achieved over 300% of the view target and trended at number 5 on YouTube New Zealand

Research showed that the functional network and frequency message wasn’t resonating with a younger audience. To address this, we needed content that could reframe it.

Our 3 1/2 minute mockumentary featured an endearing Kiwi couple obsessed with plane spotting. The video achieved over 300% of the view target and trended at number 5 on YouTube New Zealand.

With all five of New Zealand’s bank notes due for a refresh, it was important to educate the New Zealand public on the need for new notes and highlight the importance of the new innovative security.

Our objective was to design an experience that would create trust with the New Zealand public and showcase The Reserve Bank of NZ’s innovative and forward thinking approach to future proofing our kiwi currency.

With people being so used to the tactile experience of holding notes, the challenge was to design an interactive experience that was both memorable and engaging.

The design would entice New Zealanders to re-examine the historical and cultural points of interest on their bank notes and appreciate their importance alongside the technology – to see the new notes as a cohesive whole.

This interactive experience used innovative design thinking to create an educational platform and helped shift perceptions, getting people to think beyond just the monetary value of the notes.

The Lowdown has been helping teenagers struggling with depression for the past decade. But it was time to move on – teens are more aware of the issue now and just want to cut to the chase.

We created a design language that empathised with the way they felt, using warts-and-all photography and colour system. It also let us encourage them into action, with easy self-help tips that worked for our mobile-first audience. All capped off with a new logo that captured this new sense of ‘progress’. The result was a contemporary tool to help teams get through the shit times.

A simple, bold and confident design aesthetic, using typography and illustration, was used throughout the whole building to help communicate Vodafone’s brand values

Our task was to express Vodafone’s brand values in a way that would enhance the environment for Vodafone customers, business partners and staff to enjoy.

A simple, bold and confident design aesthetic, using typography and illustration, was used throughout the whole building to help communicate Vodafone’s brand values.

We also used design to create a link between the building, the land, and the people. So we constructed the Vodafone logo entirely out of timber reclaimed from severely damaged buildings in the Canterbury earthquakes – a powerful symbol that shows Vodafone’s commitment to the area, and to the rebuilding process. And to further the link between the brand, the building and the land– Harakeke flax, a special symbol for the local Iwi, is used as a reoccurring motif.

These design aesthetics were rolled out through the entire building, creating a vibrant workspace that has with Vodafone’s brand values front and centre for everyone in the building to enjoy.