More than half of New Zealanders will experience mental distress at some point in their lives.

The National Depression Initiative needed to support these Kiwis to get to a place of mental wellbeing. Research showed we needed to motivate our audience to take control of their mental health – a particularly huge challenge when depression and anxiety elicits quite the opposite response. However, our small steps campaign did just that, with 66% of New Zealanders motivated by it.

More than half of New Zealanders will experience mental distress at some point in their lives.

The National Depression Initiative needed to support these Kiwis to get to a place of mental wellbeing. Research showed we needed to motivate our audience to take control of their mental health – a particularly huge challenge when depression and anxiety elicits quite the opposite response. However, our small steps campaign did just that, with 66% of New Zealanders motivated by it.

When it’s time for a new phone, many New Zealanders just ‘sleepwalk’ into their next upgrade. Even when they're not particularly happy with the product.

Leveraging Samsung’s exclusive Fortnite deal, we kicked things off the same way the game does – by parachuting in. We shared social posts showing the Note9 skydiving and landing somewhere in New Zealand. Then with a series of follow up posts we gave Kiwis some clues to work out where it was – and (for the lucky first) keep it.

The activation started with an awareness phase which included social video content, static posts and radio assets. Once the activation was underway, a series of posts with maps honed in on the location of the Note9 as well as clues given away in short form content on social. This all led to the Note9 being found and a winners post placed on Social.

But, we didn’t shy away from the fact that this dip requires some assembly; we celebrated it. We focused on the insight that we New Zealanders have a secret language that no one else understands.

But, we didn’t shy away from the fact that this dip requires some assembly; we celebrated it. We focused on the insight that we New Zealanders have a secret language that no one else understands. With two simple ingredients we can conjure up an iconic story in a fellow-Kiwi’s head.

Everyone knows the pieces of culture created by putting these pairings together without us closing the loop. Just like Nestlé Reduced Cream and Maggi Onion Soup… they’re the makings of a classic.

More Audi Sport models are sold here, than anywhere in the world.

It’s not a special something we hold back for rare occasions. We expect it, every time. It’s not weather-dependent and it doesn’t excuse itself when the surface won’t play nice.

It’s little wonder then that a higher percentage of Audi Sport models are sold here, than anywhere in the world. To celebrate this, we told the story of an olive grove farmer who has a novel approach to keeping the birds off his crop. A story that launched Audi as a brand synonymous with how we term ‘performance’.

Every day, New Zealand teachers are using seemingly insignificant moments to teach lessons that go way beyond everyday subjects.

So, to inspire the next generation of teachers and show how they could make meaningful differences in our children’s lives, we found real life examples of these and brought them to life. ‘Taonga’ and ‘Turn Around’ are just two of these stories. ‘Taonga’ in particular targeted te reo Māori speakers and was broadcast solely in te reo.

FCB helped to position Forsyth Barr’s Summer KiwiSaver as a scheme for people who want to determine their own future and not just ‘go with the flow.’

FCB helped to position Forsyth Barr’s Summer KiwiSaver as a scheme for people who want to determine their own future and not just ‘go with the flow.’

To promote the show, we brought nature to them by creating a 360 degrees sensory ambush activation. This led to Planet Earth 2 being Prime’s most successful launch of 2017

To promote the show, we brought nature to them by creating a 360 degrees sensory ambush activation. This led to Planet Earth 2 being Prime’s most successful launch of 2017.

New Zealand has some of the highest rates of bullying in the OECD. To tackle this FCB and the Ministry of Education developed a campaign targeted at children during their transition to primary school.

By combining a classic storybook format with the interactive possibilities of digital media, we immersed children and their families in the animated world of ‘Oat the Goat’. Set from the perspective of a bystander, the reader was empowered to become involved in the decisions faced by the main character ‘Oat’ when he encountered bullying.

The poll, created by Colmar Brunton for NZ Media and Advertising News Daily considered it as, “probably Kiwi’s favourite ad ever,” cementing the effectiveness of long-term brand building.

The poll, created by Colmar Brunton for NZ Media and Advertising News Daily considered it as, “probably Kiwi’s favourite ad ever,” cementing the effectiveness of long-term brand building.