all the way.
Mitre 10’s new brand promise, ‘With you all the way’, centres on the brand’s greatest asset and key differentiator: its people.
“We commissioned a significant piece of research to help us better understand our customers, their needs and expectations, and their perceptions of our performance. At a very high level, we determined our customers are looking to partner with a brand they trust and one that gives them confidence to get the job done right.Jules Lloyd-Jones, Chief Marketing Officer, Mitre 10
‘With You All The Way’ is the external expression of a business-wide programme which has also been transforming the team member experience inside the cooperative.
The campaign explores the relationship between a Mitre 10 team member and a customer from their initial project dream to celebrating the finished result, including a bittersweet goodbye.