... The Wonders
Meet The Wonders, Mercury's champions of Energy made Wonderful.
Mercury and FCB NZ have launched the latest campaign on the “Energy Made Wonderful” platform, featuring a team of energetic helpers.
“Save Your Energy” introduces The Wonders, who enthusiastically provide the power behind every electrical device. Clad in Mercury’s signature yellow, they are charged (pun intended) with helping Mercury customers make the best use of their energy, saving it so they can spend it on wonderful.
The campaign consists of 60s, 30s and 15s TVCs, several online and social videos, and a number of static ads. The 60s TVC can be viewed here (link).
FCB Executive Creative Directors, Leisa Wall and Peter Vegas, said “We often forget just how wonderful power makes our everyday lives. The Wonders are a personification of this and will bring the brands’ video and activations together in a truly ‘Energy Made Wonderful’ way”.
Zac Ella, Director at Sweetshop said, “It was dreamy working with Mercury and FCB. This was one of those jobs where everyone had fun – from writing the pitch to delivering the goods, everyone mucked in and even the sun came out to play with a golden zing! And that energy is alive in these films – each shot slides into the next with a joyful handshake.”