Find the Sound of Your Brand
We’re listening to more digital audio than ever, posing a key question to marketers: “What does my brand sound like?”
Delivering Brand Growth by Reaching Everyone
What is the best way to grow your brand? Andrew Coulthard shares his learnings from the Comms Council Strategic Planning Course.
Taking Root Committing to Sustainability
As more brands launch corporate sustainability initiatives, Yit Wong questions if advertisers are doing enough to be truly sustainable.
How Brands are Pivoting In Response to COVID-19
The massive disruption of COVID-19 is forcing many brands to adapt and re-think everything they do. Digital Strategy Director Kate Grigg shares how brands are pivoting during the crisis.
Polling Power and Social Media Engagement
Social media polls can boost customer interaction, increase brand awareness and involve consumers in decision-making, Meghan Richards observes.
It's time to kiss and say goodbye to your petrol car
In the latest evolution of Mercury’s Energy Made Wonderful campaign we’re encouraging Kiwis to break up with their old gas guzzling partners and make the move to a cleaner, happier future.
Would you escape during a house fire? You only have three minutes to get out safely
Fire and Emergency New Zealand, in partnership with FCB, has launched “Escape Week’, a week long event, that encourages New Zealanders to proactively make a plan to escape during a fire
