02/04/2020

Find the Sound of Your Brand

We’re listening to more digital audio than ever, posing a key question to marketers: “What does my brand sound like?”

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02/04/2020

Delivering Brand Growth by Reaching Everyone

What is the best way to grow your brand? Andrew Coulthard shares his learnings from the Comms Council Strategic Planning Course.

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02/04/2020

Taking Root Committing to Sustainability

As more brands launch corporate sustainability initiatives, Yit Wong questions if advertisers are doing enough to be truly sustainable.

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02/04/2020

How Brands are Pivoting In Response to COVID-19

The massive disruption of COVID-19 is forcing many brands to adapt and re-think everything they do. Digital Strategy Director Kate Grigg shares how brands are pivoting during the crisis.

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02/04/2020

Polling Power and Social Media Engagement

Social media polls can boost customer interaction, increase brand awareness and involve consumers in decision-making, Meghan Richards observes.

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17/02/2020

It's time to kiss and say goodbye to your petrol car

In the latest evolution of Mercury’s Energy Made Wonderful campaign we’re encouraging Kiwis to break up with their old gas guzzling partners and make the move to a cleaner, happier future.

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14/02/2020

Would you escape during a house fire? You only have three minutes to get out safely

Fire and Emergency New Zealand, in partnership with FCB, has launched “Escape Week’, a week long event, that encourages New Zealanders to proactively make a plan to escape during a fire

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