FCB New Zealand has won the NZ Post creative business after a competitive pitch in Q4 of last year.
Sarah Sandoval, GM of Consumer Marketing & Brand at NZ Post, commented, “Our business is at an important transformative stage, so we were looking for a partner with the strategic depth and capability that would support the shift we need to make.
“Cultural fit is also very important to us. The pitch process showed us that FCB is a genuinely collaborative agency that we would enjoy working with. Their team quickly understood our business challenge and ultimately presented an approach that crossed smoothly from theory to practical solutions.”
David Thomason, Chief Brand Officer at FCB New Zealand said, “New Zealand Post is one of our most iconic and important brands, and yet many Kiwis take it for granted. What stood out for us above all is the number of impressive large-scale services NZ Post now provides, that most New Zealanders don’t even know about, or attribute to their brand.
“The chance to work on this with their new marketing team is a huge opportunity for us as the Change Agency,” says Thomason.
FCB New Zealand began working with NZ Post on the 14 January this year and look after brand advertising, campaigns, social media, direct communications, strategy and creative.