just got furry.

WorkSafe asks New Zealanders to listen to their inner meerkats.

WorkSafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats.

Chris Green, WorkSafe Marketing Manager, commented “Ultimately, we needed a campaign that empowers all in the workplace to take action if they are concerned about something going wrong. From the shop floor to the boardroom. This is about moving away from considering health and safety as clipboards and checklists – to really caring about people. Meerkats have each other’s backs and New Zealanders should have each other’s too”.

Directed by Mark Albiston and visual effects by Blockhead VFX, the TVC leads into an integrated campaign which will extend into OOH, digital and social.

Leisa Wall and Peter Vegas, FCB Executive Creative Directors, said “We really admire WorkSafe for their bravery. They knew that if they wanted to create real behaviour change and a platform that’s going to last, they’d need to do something radically different. They took the leap with us and we couldn’t be more proud of the result.”