Fantastic Fridays

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Fantastic Fridays, Vodafone's rewards programme, threw an exclusive private party featuring DJ Martin Garrix.

We engaged the crowd and amped up advocacy through a social entry mechanic: using Facebook, customers joined a virtual queue – then brought their mates on board, bumping up everyone’s chances to win.

Print, social, display, and GeorgeFM helped drive entries, and live Adshels showcased who was who (and where) in the queue.

The competition earned over 4,000 entries in one week, and the party was a massive success – as was the hugely positive NPS, even for those who didn’t win.


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