Maritime NZ

Virtual Coastguard

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To remind boat owners to wear their lifejackets when out on the water, we created a world-first partnership with Google and Facebook that provides a behavioural prompt when it matters most – out on the water.

We created a mobile geo-fence around the entire coastline of New Zealand, that triggers personalised mobile prompts across Facebook, Instagram, Google and thousands of other mobile sites when a boat user crosses it.

This world-first always-on system has delivered millions of life saving prompts so far and has contributed to record levels of life jacket wearing and a 75% reduction in boating fatalities.



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