People would understand that.
The Lowdown has been helping teenagers struggling with depression for the past decade. But it was time to move on – teens are more aware of the issue now and just want to cut to the chase.
We created a design language that empathised with the way they felt, using warts-and-all photography and colour system. It also let us encourage them into action, with easy self-help tips that worked for our mobile-first audience. All capped off with a new logo that captured this new sense of ‘progress’. The result was a contemporary tool to help teams get through the shit times.