make a big difference.

More than half of New Zealanders will experience mental distress at some point in their lives.

The National Depression Initiative needed to support these Kiwis to get to a place of mental wellbeing. Research showed we needed to motivate our audience to take control of their mental health – a particularly huge challenge when depression and anxiety elicits quite the opposite response. However, our small steps campaign did just that, with 66% of New Zealanders motivated by it.