you can keep it.
When it’s time for a new phone, many New Zealanders just ‘sleepwalk’ into their next upgrade. Even when they're not particularly happy with the product.
Leveraging Samsung’s exclusive Fortnite deal, we kicked things off the same way the game does – by parachuting in. We shared social posts showing the Note9 skydiving and landing somewhere in New Zealand. Then with a series of follow up posts we gave Kiwis some clues to work out where it was – and (for the lucky first) keep it.
The activation started with an awareness phase which included social video content, static posts and radio assets. Once the activation was underway, a series of posts with maps honed in on the location of the Note9 as well as clues given away in short form content on social. This all led to the Note9 being found and a winners post placed on Social.