‘Get it done right’ using a pet donkey named Kong.

Kiwi attitudes and behaviour towards DIY had changed a lot in the ten years since Mitre 10 introduced ‘DIY is in our DNA’. We helped Mitre 10 introduce a new brand mission-Get it Done Right

It was time for a new brand mission. We helped Mitre 10 introduce the next phase of their brand storytelling, ‘Get it done right’ using a pet donkey named Kong.


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