Find your way through. Start your journal.
Despite reaching a record level of awareness about depression, most people weren’t doing anything to deal with it.
We knew information alone would not create the behaviour change necessary for self-help strategies to be an effective treatment.
FCB led a coalition of partners to create The Journal – an online programme that taught people the skills and helped put them into action. It was the first self-help solution in the world to integrate advertising, e-learning and live support services.