fighting fires.

Fire and Emergency NZ are showing how regular businesses step up to support their volunteers.

Businesses who employ volunteer firefighters are constantly sacrificing their own services so that their staff can leave and respond to emergencies.

So, Fire and Emergency NZ has launched an icon to help Kiwis recognise these businesses with a campaign that shows how they go above and beyond for their volunteers.

Adopting the (usually) casual “Back Soon” signs seen in shop windows all around the country, the campaign showed that helping keep the community safe is all just a part of the job for our volunteer employers.