Making DIY Easy As

We introduced ‘Easy As’, an end to end campaign, including over 80 minutes of online content that would inspire and inform the consumer on DIY skills.

We introduced ‘Easy As’, an end to end campaign, including over 80 minutes of online content that would inspire and inform the consumer on DIY skills. We ensured that Mitre 10 emotionally owned and was intrinsically linked to the territory.

With over 2.7 million views and in-store sale increases, we proved retail can be more than just price and promotions.


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