The Great Escape

More than just an advertising campaign, the electric car, named ‘Evie’, symbolised the escape from fossil fuel reliance, generating excitement about New Zealand’s electric transport future.

More than just an advertising campaign, the electric car, named ‘Evie’, symbolised the escape from fossil fuel reliance, generating excitement about New Zealand’s electric transport future.

Oat the Goat

New Zealand has some of the highest rates of bullying in the OECD. To tackle this FCB and the Ministry of Education developed a campaign targeted at children during their transition to primary school.

By combining a classic storybook format with the interactive possibilities of digital media, we immersed children and their families in the animated world of ‘Oat the Goat’. Set from the perspective of a bystander, the reader was empowered to become involved in the decisions faced by the main character ‘Oat’ when he encountered bullying.

NZ Plane Spotters Association

Our 3 1/2 minute mockumentary featured an endearing Kiwi couple obsessed with plane spotting. The video achieved over 300% of the view target and trended at number 5 on YouTube New Zealand

Research showed that the functional network and frequency message wasn’t resonating with a younger audience. To address this, we needed content that could reframe it.

Our 3 1/2 minute mockumentary featured an endearing Kiwi couple obsessed with plane spotting. The video achieved over 300% of the view target and trended at number 5 on YouTube New Zealand.

#4GRedline

It wasn’t enough for us to tell people about it. So we went out to Hahei, blacked out a drift car, and got Mad Mike to navigate his way through a course via a live stream through mobile devices

It wasn’t enough for us to tell people about it. We wanted to show them. So we went out to Hahei, blacked out a drift car, and got Mad Mike to navigate his way through a course via a live stream through mobile devices.

The result? Gold at the NZDM Awards and “Stolen with Pride” from seven other countries in Vodafone’s global network.

The Journal

Despite reaching a record level of awareness about depression, most people weren’t doing anything to deal with it.

We knew information alone would not create the behaviour change necessary for self-help strategies to be an effective treatment.


FCB led a coalition of partners to create The Journal – an online programme that taught people the skills and helped put them into action. It was the first self-help solution in the world to integrate advertising, e-learning and live support services.