Allarming developments at PAK’nSAVE

The ad caught the attention of the New Zealand Llama Association who made contact with PAK’nSAVE and arranged to have a couple of their ‘media friendly’ creatures visit PAK’nSAVE Kapiti

The ad caught the attention of the New Zealand Llama Association (yes, there is one) who made contact with PAK’nSAVE and arranged to have a couple of their ‘media friendly’ creatures visit PAK’nSAVE Kapiti where surprised customers were offered the chance to have their shopping transported to their cars via Llama. Much low priced fun was had by all involved.

Makings of a classic

But, we didn’t shy away from the fact that this dip requires some assembly; we celebrated it. We focused on the insight that we New Zealanders have a secret language that no one else understands.

But, we didn’t shy away from the fact that this dip requires some assembly; we celebrated it. We focused on the insight that we New Zealanders have a secret language that no one else understands. With two simple ingredients we can conjure up an iconic story in a fellow-Kiwi’s head.

Everyone knows the pieces of culture created by putting these pairings together without us closing the loop. Just like Nestlé Reduced Cream and Maggi Onion Soup… they’re the makings of a classic.

Sandpit

The poll, created by Colmar Brunton for NZ Media and Advertising News Daily considered it as, “probably Kiwi’s favourite ad ever,” cementing the effectiveness of long-term brand building.

The poll, created by Colmar Brunton for NZ Media and Advertising News Daily considered it as, “probably Kiwi’s favourite ad ever,” cementing the effectiveness of long-term brand building.

Easy As

We introduced ‘Easy As’, an end to end campaign, including over 80 minutes of online content that would inspire and inform the consumer on DIY skills.

We introduced ‘Easy As’, an end to end campaign, including over 80 minutes of online content that would inspire and inform the consumer on DIY skills. We ensured that Mitre 10 emotionally owned and was intrinsically linked to the territory.

With over 2.7 million views and in-store sale increases, we proved retail can be more than just price and promotions.

Roy – Kong’s Out Again

Kiwi attitudes and behaviour towards DIY had changed a lot in the ten years since Mitre 10 introduced ‘DIY is in our DNA’. We helped Mitre 10 introduce a new brand mission-Get it Done Right

It was time for a new brand mission. We helped Mitre 10 introduce the next phase of their brand storytelling, ‘Get it done right’ using a pet donkey named Kong.

Stickman’s 10 Year Anniversary

Watch him in his very first spot, along with a few of the many performances that have made him the icon he is today.

Watch him in his very first spot, along with a few of the many performances that have made him the icon he is today.

Make Christmas Magic

Through the story of a family preparing their house for Christmas, we demonstrated that there is no limit to what we can fix or create, or what memories we can make for ourselves and our families.

We helped Mitre 10 show Kiwis how a little DIY can add some magic to the festive season.

Through the story of a family preparing their house for Christmas, we demonstrated that there is no limit to what we can fix or create, or what memories we can make for ourselves and our families in the lead up to the big day.

Secret Santa

FCB was enlisted to create a new Christmas brand TV ad, the first ever of this style of advertising for the brand.

FCB was enlisted to create a new Christmas brand TV ad, the first ever of this style of advertising for the brand.

From the general public to national press, the feedback has been resoundingly positive with people drawn to the heart-warming and distinctively Kiwi story.