More than just an advertising campaign, the electric car, named ‘Evie’, symbolised the escape from fossil fuel reliance, generating excitement about New Zealand’s electric transport future.
More than just an advertising campaign, the electric car, named ‘Evie’, symbolised the escape from fossil fuel reliance, generating excitement about New Zealand’s electric transport future.
Open for one day only during the Audi Quattro Winter Games, and set on an ice track, 20 lucky New Zealanders won a seat at the bistro through an Audi test drive competition, and were hosted by celebri
Open for one day only during the Audi Quattro Winter Games, and set on an ice track, 20 lucky New Zealanders won a seat at the bistro through an Audi test drive competition, and were hosted by celebrity chef, Simon Gault, experiencing his specially designed menu for the event.
But there was an epic twist – there was no kitchen at the restaurant. All food had to be delivered by “quattro waiters” – Audi RS4’s which delivered the food at high speeds from a kitchen located across the mountain range.
The challenge? Deliver the food to the bistro on time, piping hot and still on the plate (or in the pot!) while reaching speeds of up to 160kmph.
Despite reaching a record level of awareness about depression, most people weren’t doing anything to deal with it.
We knew information alone would not create the behaviour change necessary for self-help strategies to be an effective treatment.
FCB led a coalition of partners to create The Journal – an online programme that taught people the skills and helped put them into action. It was the first self-help solution in the world to integrate advertising, e-learning and live support services.
