The ad caught the attention of the New Zealand Llama Association who made contact with PAK’nSAVE and arranged to have a couple of their ‘media friendly’ creatures visit PAK’nSAVE Kapiti

The ad caught the attention of the New Zealand Llama Association (yes, there is one) who made contact with PAK’nSAVE and arranged to have a couple of their ‘media friendly’ creatures visit PAK’nSAVE Kapiti where surprised customers were offered the chance to have their shopping transported to their cars via Llama. Much low priced fun was had by all involved.

We introduced ‘Easy As’, an end to end campaign, including over 80 minutes of online content that would inspire and inform the consumer on DIY skills.

We introduced ‘Easy As’, an end to end campaign, including over 80 minutes of online content that would inspire and inform the consumer on DIY skills. We ensured that Mitre 10 emotionally owned and was intrinsically linked to the territory.

With over 2.7 million views and in-store sale increases, we proved retail can be more than just price and promotions.

Watch him in his very first spot, along with a few of the many performances that have made him the icon he is today.

Watch him in his very first spot, along with a few of the many performances that have made him the icon he is today.

Using our much loved and down to earth brand character, Stickman, we cheekily changed the names of New Zealand place names to food we knew Kiwis would love.

In September 2016 we introduced NZ Made Week, a celebration of all things Kiwi. To support this new theme week we created a full suite of communications; TV, Radio, Instore, Social Media, OOH and a take over of the MetService website (a New Zealand first).

Using our much loved and down to earth brand character, Stickman, we cheekily changed the names of New Zealand place names to food we knew Kiwis would love.

And, the results were exceptional. Not only did it outperform category norms across all measured criteria, it also delivered a substantial sales and share increase for the two week period.