FCB and Testicular Cancer New Zealand have unveiled the ‘Testimatic’, the world’s first Auto Ball Checker that is causing a stir across the globe.
The device allows men to have their testicles checked for irregularities and lumps without the awkwardness of being face-to-face with a doctor.
Men step up to the Testimatic, pull the curtain, drop their pants and wait for a Urologist or GP to reach through a small opening to check their testicles. The whole process only takes 30 seconds.
Launched at the New Zealand expo, Big Boys Toys, alongside fast cars, barbeques and speed boats, the ‘Testimatic’ was the ultimate ‘hands on’ activation, to grab mens’ attention. Over the course of the expo, over 170 men got their testicles checked.
Tony Clewett, Executive Creative Director at FCB, comments on the ‘Testimatic’, “The aim was to come up with a concept that was quirky enough to work as a conversation starter with men, giving us the opportunity to explain the importance of men self-checking regularly.
We then used the uniqueness of the ‘Testimatic’ to gain the attention of media. Journalists from overseas were even calling, to find out if the machine was legitimate. This gave us the opportunity to spread our messaging worldwide.”
The ‘Testimatic’ story achieved coverage across key New Zealand media outlets including: Seven Sharp, The Project, The AM Show, NZ Herald, Stuff and several radio stations. Global media hits included, Metro UK, Guardian Australia and UK, the BBC and ABC news shows.
Testicular cancer is the most common cancer affecting New Zealand men aged between 15-39 and is one of the most treatable cancers if detected early, with a survival rate of 95 per cent. Despite this, Graeme Woodside, CEO of Testicular Cancer NZ, says most Kiwi men aren’t self-checking regularly.
“We see the Testimatic as a great way to get men thinking about a serious health concern. The message we’re trying to spread is that you don’t actually need to go to your doctor, you can check your own testicles and make it part of a monthly routine, for example in the shower. If there’s anything you’re concerned about, don’t wait, go and see your GP.”
The ‘Testimatic’ will be popping up at events, festivals and shows around New Zealand, hoping to reach as many Kiwi men as possible and encouraging them to make self-checking their testicles a monthly routine.