Following a week of teaser spots PAK’nSAVE has launched their new ‘Fridgemas’ campaign via FCB New Zealand.

Featuring a series of 15 second TVCs, the 5-week campaign focuses around the ‘Fridgemas tree’. With the festive season meaning lots of time spent celebrating with loved ones, Kiwis often use the opportunity to spoil their guests, and their well-stocked fridges become the centre of Christmas.

Using Stickman’s distinctive humour, the comical ads feature the well-loved character ‘gathering around the Fridgemas tree’ and handing out ‘the gift of meat’ to his friends and family.

Peter Vegas, Senior Creative at FCB New Zealand said, “You can only open your Christmas presents once, but the fridge is the gift that keeps on giving for the whole holiday. To reflect the important role of the appliance we all gather around over the festive season, Stickman decided it should be renamed the Fridgemas tree. No one at PAK’nSAVE was brave enough to argue with him, so merry Fridgemas everybody.”

Stephanie Pyne, Head of Retail Marketing at Foodstuffs NZ said, “PAK’nSAVE has a huge range of quality products at New Zealand’s lowest prices, which means our customers will be able to fill their fridges to feed their friends and family over the festive season. We wanted to make sure that we were front of mind as the one-stop-shop for Christmas.”

The TVCs, that launched Sunday night, are supported by an integrated campaign including digital and social ads, out of home and radio ads featuring Stickman’s version of some famous Christmas carols.