...at the IAB NZ Digital Advertising Awards.
FCB NZ has a stellar showing with the most awards and Best in Show at the 2021 IAB NZ Digital Advertising Awards.
FCB New Zealand has continued success at the IAB NZ Digital Advertising Awards, held virtually on 24 February 2022, being the most awarded agency for the third year running and securing Best in Show back-to-back in 2020 and 2021.
It was a stand-out night for FCB NZ, taking out the 15 awards, the most in IAB history, with recognition across commercial and social change work securing the top awards across Technology, Campaign Targeting, Programmatic, DOOH, and Performance categories.
In addition to Best in Show, FCB walked away with 7 Golds and 8 Silver winners. Recognised work includes the Electoral Commission, Mitre 10, AMP, Water Safety NZ, PAKn’SAVE, and Westpac.
“In times like these, opportunities to get together and celebrate the exceptional data and digital work across the industry is a privilege. I’m proud of the outstanding recognition of the FCB whānau and our clients, and great momentum as we look forward to the continued growth in innovation ahead for the rest of the year,” commented Chief Transformation Officer, Qassem Naim.
Kate Grigg, Head of Digital Marketing said:
“It’s been great to see the growth of the IAB Awards over the years. With record entries this year, we are proud to continue delivering strong results, particularly across the Data & Effectiveness categories.
It’s testament to what’s possible through truly integrated data and digital capabilities that connect with people and change behaviour.”
A full list of winning entries can be found on the IAB website. FCB NZ’s winners are listed below:
Best in show -Electoral Commission – WINNER
CHANNEL EXCELLENCE AWARDS
- Best use of Digital Out of Home – Electoral Commission – Gold
- Best use of Mobile – Westpac – Silver
- Best use of Social – PAK’ n SAVE – inStickman – Silver
- Best use of Social – Water Safety – Silver
- Best campaign on a budget – Water Safety – Gold
CAMPAIGN EFFECTIVENESS AWARDS
- Best Integrated Digital Campaign – AMP – Silver
- Best Performance Campaign –AMP – Gold
DATA AND EFFECTIVENESS AWARDS
- Best use of Data – Campaign Targeting – Electoral Commission- Gold
- Best use of Data – Campaign Targeting – Mitre 10 – Silver
- Best use of Data – Campaign Measurement and Optimisation – AMP – Silver
- Best use of Programmatic – Electoral Commission – Silver
- Best use of Programmatic – Mitre 10 – Gold
- Best use of Technology – Electoral Commission – Gold
- Best use of Technology – Mitre 10 – Silver