FCB New Zealand has been awarded the creative business for WorkSafe New Zealand, after a pitch process conducted in Wellington.

The scope includes strategy, brand and campaign work. The media business was not part of the pitch and will remain with MBM.

Nicky Chilton, Marketing and Communications Manager at WorkSafe, commented, “We’re embarking on a fresh programme of work and we were looking for a long term partner with the strategic and creative skills to help us extend our impact across a more culturally diverse audience.

“We are looking forward to beginning our work with FCB, and creating some fresh and innovative campaigns together.”

Sean Keaney, Managing Director of FCB Wellington said, “We’re privileged to be selected to help WorkSafe continue to change people’s behaviour when it comes to being healthy and safe at work and at home and helping reduce harm in New Zealand.”

FCB and WorkSafe begin their partnership immediately.