FCB’s ‘Go Balls Out’ campaign has won gold in the Best Social Media category at the Festival of Media APAC Awards.

The award ceremony, which was held in Singapore last night, rewards the best in media thinking and communications across the APAC region.

Launched by FCB and Testicular Cancer New Zealand in April last year, the ‘Go Balls Out’ campaign aimed to tackle the social stigma around discussing testicular cancer and raise awareness amongst young men.

In order to break through the shyness and start the conversation, FCB put a ‘cock and balls’ at the forefront of the campaign. People were encouraged to walk, run or cycle in the outline of them on a map using a fitness app such as Strava, MapMyWalk, and Runtastic.

The campaign was hugely successful, perfectly captivating the target audience, increasing the number of people checking themselves for testicular cancer by 48% and even saved a life.

The is the latest in a long string of awards that the ‘Go Balls Out’ campaign has won, including gold at Spikes Asia, 3 gold NZ EFFIEs, 2 silvers at the NZDMs, 3 bronzes at AXIS and 2 bronzes at Cannes Lion.