showcasing digital success across five categories

FCB Media won Best in Show and the highest awards tally of any agency on the night at the 2020 IAB New Zealand Digital Advertising Awards celebrations held at The Wharf on November 12.

Celebrating success and effectiveness in digital advertising, FCB Media secured six wins across three campaigns for Chorus and Reckitt Benckiser / the New Zealand AIDS Foundation.

Chorus’ Coincidentally Convenient campaign, delivered in partnership with NZME and TradeMe, won Best Use of Display and Best Performance Campaign. Best Use of Native was also awarded to Chorus for their campaign Project Connect, delivered in partnership with NZME.

Reckitt Benckiser / New Zealand AIDS Foundation’s Better Safe than Syphy campaign won Best Use of Mobile and Best Charity Campaign, as well as the night’s grand award for Best in Show.

Really proud to see our clients and the agency so well-recognised last night. It’s testament to what’s possible through truly integrated data and digital capabilities that connect with people and change behaviour.

Qassem Naim, Head of Data and Technology

In addition to campaign wins, FCB Media also celebrated an award for James Butcher (General Manager, Digital Media), who was recognised for Service to the Industry.

It’s a privilege to work with such a bunch of diverse, kind and talented people that make this industry what it is. At FCB, we always say, “Success doesn’t happen by accident.” These awards are a reflection of the huge group of people who do truly amazing work.

James Butcher, General Manager – Digital Media

The night’s announcements sees FCB Media maintain their position as the IAB Awards’ most-awarded agency for the second year in a row.

It was great to see our digital excellence recognised last night at the IAB Awards. We want to thank our clients, media and technology partners for letting us push the boundaries.

It was also brilliant to see James recognised for his contribution to the industry. We certainly appreciate the fresh perspective his unique sales background brings to our business.

Blair Alexander, Managing Director – Media

FCB Media was recognised in the following categories:

2020 Best Use of Display
Chorus – Coincidentally Convenient
with NZME and TradeMe

2020 Best Use of Mobile
Reckitt Benckiser / New Zealand AIDS Foundation – Better Safe than Syphy

2020 Best Use of Native
Chorus – Project Connect
with NZME

2020 Best Charity Campaign
Reckitt Benckiser / New Zealand AIDS Foundation – Better Safe than Syphy

2020 Best Performance Campaign
Chorus – Coincidentally Convenient
with NZME and TradeMe

2020 Service to the Industry
James Butcher – General Manager, Digital Media

2020 Best in Show
Reckitt Benckiser / New Zealand AIDS Foundation – Better Safe than Syphy

A full list of winners can be found here.