FCB New Zealand has today announced the appointment of Stevie Weber as General Manager, Strategy.
With over 14 years of strategy planning across New Zealand, Australia and Asia, Stevie has built experience across most areas of marketing communications – brand planning, communications planning, customer insights and research, data and analytics, PR, Social and Content.
Stevie joins FCB from Dentsu Aegis NZ, where she was Head of Strategy and Insight, working on clients including Meridian, ASB, and Metlifecare. Prior to Dentsu Stevie was Head of Planning at Zenith Media.
FCB CEO, Paul Shale, commented, “Stevie’s Swiss Army knife strategic expertise seems made-to-order for FCB NZ with an exceptionally broad range of experience across brand, media, data, PR, Social and Content strategies. Stevie’s talents and recent focus on deep insight will prove invaluable to clients as they rebuild business, with the added advantage of understanding of post-Covid consumer mindsets. We’re very happy to welcome Stevie to FCB.”
Stevie has always been interested in and an advocate for mental health, and has completed her Masters in Child and Adolescent Welfare, Masters in Counselling, and is in the midst of completing her Masters in Psychology.
Commenting on her appointment, Stevie said, “I am so thrilled to have the opportunity to join the team at FCB. I’ve been a huge fan of their work for a long time and am excited to work in an environment that is hyper-focused on truly understanding human behaviour and driving change that makes a difference – for people and for clients. To say I can’t wait to get stuck in would be an understatement!”