02/04/2020

Bringing Media Home April Market Update

Head of Investment David Turner takes a moment to reflect on the rapid evolution of the local media market in response to COVID-19, and key opportunities for brands on at-home channels.

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02/04/2020

Tuning In to the Internet of Media

Our homes are full with things connected to the internet, meaning more traditional media channels are now "logged on", Christina So explores.

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02/04/2020

Mastering Organic Search Results via Your Website Content

Key considerations to help brands master their website content and their ranking for organic search queries, from Marie Taupiac.

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02/04/2020

Find the Sound of Your Brand

We’re listening to more digital audio than ever, posing a key question to marketers: “What does my brand sound like?”

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02/04/2020

Delivering Brand Growth by Reaching Everyone

What is the best way to grow your brand? Andrew Coulthard shares his learnings from the Comms Council Strategic Planning Course.

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02/04/2020

Taking Root Committing to Sustainability

As more brands launch corporate sustainability initiatives, Yit Wong questions if advertisers are doing enough to be truly sustainable.

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02/04/2020

How Brands are Pivoting In Response to COVID-19

The massive disruption of COVID-19 is forcing many brands to adapt and re-think everything they do. Digital Strategy Director Kate Grigg shares how brands are pivoting during the crisis.

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02/04/2020

Polling Power and Social Media Engagement

Social media polls can boost customer interaction, increase brand awareness and involve consumers in decision-making, Meghan Richards observes.

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