Head of Investment David Turner takes a moment to reflect on the rapid evolution of the local media market in response to COVID-19, and key opportunities for brands on at-home channels.
We’re listening to more digital audio than ever, posing a key question to marketers: “What does my brand sound like?”
What is the best way to grow your brand? Andrew Coulthard shares his learnings from the Comms Council Strategic Planning Course.
As more brands launch corporate sustainability initiatives, Yit Wong questions if advertisers are doing enough to be truly sustainable.
The massive disruption of COVID-19 is forcing many brands to adapt and re-think everything they do. Digital Strategy Director Kate Grigg shares how brands are pivoting during the crisis.
Social media polls can boost customer interaction, increase brand awareness and involve consumers in decision-making, Meghan Richards observes.
In the latest evolution of Mercury’s Energy Made Wonderful campaign we’re encouraging Kiwis to break up with their old gas guzzling partners and make the move to a cleaner, happier future.
Fire and Emergency New Zealand, in partnership with FCB, has launched “Escape Week’, a week long event, that encourages New Zealanders to proactively make a plan to escape during a fire
These tiny individual changes add up to big shifts in attitudes and behaviour. Changes that have helped grow small sales into big sales, small businesses into big businesses and even helped change the shape of our society.
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