A simple, bold and confident design aesthetic, using typography and illustration, was used throughout the whole building to help communicate Vodafone’s brand values

Our task was to express Vodafone’s brand values in a way that would enhance the environment for Vodafone customers, business partners and staff to enjoy.

A simple, bold and confident design aesthetic, using typography and illustration, was used throughout the whole building to help communicate Vodafone’s brand values.

We also used design to create a link between the building, the land, and the people. So we constructed the Vodafone logo entirely out of timber reclaimed from severely damaged buildings in the Canterbury earthquakes – a powerful symbol that shows Vodafone’s commitment to the area, and to the rebuilding process. And to further the link between the brand, the building and the land– Harakeke flax, a special symbol for the local Iwi, is used as a reoccurring motif.

These design aesthetics were rolled out through the entire building, creating a vibrant workspace that has with Vodafone’s brand values front and centre for everyone in the building to enjoy.

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It wasn’t enough for us to tell people about it. So we went out to Hahei, blacked out a drift car, and got Mad Mike to navigate his way through a course via a live stream through mobile devices

It wasn’t enough for us to tell people about it. We wanted to show them. So we went out to Hahei, blacked out a drift car, and got Mad Mike to navigate his way through a course via a live stream through mobile devices.

The result? Gold at the NZDM Awards and “Stolen with Pride” from seven other countries in Vodafone’s global network.

Print, social, display, and GeorgeFM helped drive entries, and live Adshels showcased who was who (and where) in the queue. The competition earned over 4,000 entries in one week.

We engaged the crowd and amped up advocacy through a social entry mechanic: using Facebook, customers joined a virtual queue – then brought their mates on board, bumping up everyone’s chances to win.

Print, social, display, and GeorgeFM helped drive entries, and live Adshels showcased who was who (and where) in the queue.

The competition earned over 4,000 entries in one week, and the party was a massive success – as was the hugely positive NPS, even for those who didn’t win.