Borrow the Brand

It’s no secret that advertising is awfully expensive at Christmas. So in one of his most on-brand campaigns to date, Stickman went off-brand to bring Kiwis more Super Deals in store at PAK'nSAVE.

As the low budget frontman of New Zealand’s most well-known low-priced supermarket, Stickman is always looking for new ways to keep PAK’nSAVE’s advertising costs down. This year, he’s cooked up what he reckons is his savey-est idea yet.    

Using all the charm in his wheelhouse, Stickman managed to convince other well-known brands to lend him their backgrounds. Mercury, JB Hi-Fi, St Pierre’s and Nature’s Fresh all agreed to leave their yellow end frames up, so Stickman could get his Super Deals message out to Kiwis before Christmas.  

Mercury with PAK’nSAVE : Borrow the Brand
St Pierre’s with PAK’nSAVE : Borrow the Brand
JB Hi-Fi with PAK’nSAVE : Borrow the Brand
Nature’s Fresh with PAK’nSAVE : Borrow the Brand