Addressing the issue of unattended cooking with Josh Emett

Fire and Emergency New Zealand, together with renowned chef Josh Emett, address the main cause of house fires in New Zealand: unattended cooking. This issue is particularly relevant during NZ’s Level 4 lockdown timeframe, when the campaign was launched.

Create excitement, conversation and generate greater awareness of the Note 9, to drive pre-order conversion.

FCB PR & Activation built LEGO's largest Christmas Tree in Aotea square, publicised it, created a Facebook Livestream event and managed the activation over the three weeks in December

The Lowdown has been helping teenagers struggling with depression for the past decade. But it was time to move on – teens are more aware of the issue now and just want to cut to the chase.

We created a design language that empathised with the way they felt, using warts-and-all photography and colour system. It also let us encourage them into action, with easy self-help tips that worked for our mobile-first audience. All capped off with a new logo that captured this new sense of ‘progress’. The result was a contemporary tool to help teams get through the shit times.

Open for one day only during the Audi Quattro Winter Games, and set on an ice track, 20 lucky New Zealanders won a seat at the bistro through an Audi test drive competition, and were hosted by celebri

Open for one day only during the Audi Quattro Winter Games, and set on an ice track, 20 lucky New Zealanders won a seat at the bistro through an Audi test drive competition, and were hosted by celebrity chef, Simon Gault, experiencing his specially designed menu for the event.

But there was an epic twist – there was no kitchen at the restaurant. All food had to be delivered by “quattro waiters” – Audi RS4’s which delivered the food at high speeds from a kitchen located across the mountain range.

The challenge? Deliver the food to the bistro on time, piping hot and still on the plate (or in the pot!) while reaching speeds of up to 160kmph.

Print, social, display, and GeorgeFM helped drive entries, and live Adshels showcased who was who (and where) in the queue. The competition earned over 4,000 entries in one week.

We engaged the crowd and amped up advocacy through a social entry mechanic: using Facebook, customers joined a virtual queue – then brought their mates on board, bumping up everyone’s chances to win.

Print, social, display, and GeorgeFM helped drive entries, and live Adshels showcased who was who (and where) in the queue.

The competition earned over 4,000 entries in one week, and the party was a massive success – as was the hugely positive NPS, even for those who didn’t win.