The Samsung Galaxy S10 unlocks the previously unachievable for Kiwis. We put the Epic Shot Camera to the test, capturing the length of a basketball court in a single shot.
FCB PR & Activation built LEGO's largest Christmas Tree in Aotea square, publicised it, created a Facebook Livestream event and managed the activation over the three weeks in December
When it’s time for a new phone, many New Zealanders just ‘sleepwalk’ into their next upgrade. Even when they're not particularly happy with the product.
Leveraging Samsung’s exclusive Fortnite deal, we kicked things off the same way the game does – by parachuting in. We shared social posts showing the Note9 skydiving and landing somewhere in New Zealand. Then with a series of follow up posts we gave Kiwis some clues to work out where it was – and (for the lucky first) keep it.
The activation started with an awareness phase which included social video content, static posts and radio assets. Once the activation was underway, a series of posts with maps honed in on the location of the Note9 as well as clues given away in short form content on social. This all led to the Note9 being found and a winners post placed on Social.
To promote the show, we brought nature to them by creating a 360 degrees sensory ambush activation. This led to Planet Earth 2 being Prime’s most successful launch of 2017
To promote the show, we brought nature to them by creating a 360 degrees sensory ambush activation. This led to Planet Earth 2 being Prime’s most successful launch of 2017.
Open for one day only during the Audi Quattro Winter Games, and set on an ice track, 20 lucky New Zealanders won a seat at the bistro through an Audi test drive competition, and were hosted by celebri
Open for one day only during the Audi Quattro Winter Games, and set on an ice track, 20 lucky New Zealanders won a seat at the bistro through an Audi test drive competition, and were hosted by celebrity chef, Simon Gault, experiencing his specially designed menu for the event.
But there was an epic twist – there was no kitchen at the restaurant. All food had to be delivered by “quattro waiters” – Audi RS4’s which delivered the food at high speeds from a kitchen located across the mountain range.
The challenge? Deliver the food to the bistro on time, piping hot and still on the plate (or in the pot!) while reaching speeds of up to 160kmph.