To promote the show, we brought nature to them by creating a 360 degrees sensory ambush activation. This led to Planet Earth 2 being Prime’s most successful launch of 2017

To promote the show, we brought nature to them by creating a 360 degrees sensory ambush activation. This led to Planet Earth 2 being Prime’s most successful launch of 2017.

We introduced ‘Easy As’, an end to end campaign, including over 80 minutes of online content that would inspire and inform the consumer on DIY skills.

We introduced ‘Easy As’, an end to end campaign, including over 80 minutes of online content that would inspire and inform the consumer on DIY skills. We ensured that Mitre 10 emotionally owned and was intrinsically linked to the territory.

With over 2.7 million views and in-store sale increases, we proved retail can be more than just price and promotions.

With all five of New Zealand’s bank notes due for a refresh, it was important to educate the New Zealand public on the need for new notes and highlight the importance of the new innovative security.

Our objective was to design an experience that would create trust with the New Zealand public and showcase The Reserve Bank of NZ’s innovative and forward thinking approach to future proofing our kiwi currency.

With people being so used to the tactile experience of holding notes, the challenge was to design an interactive experience that was both memorable and engaging.

The design would entice New Zealanders to re-examine the historical and cultural points of interest on their bank notes and appreciate their importance alongside the technology – to see the new notes as a cohesive whole.

This interactive experience used innovative design thinking to create an educational platform and helped shift perceptions, getting people to think beyond just the monetary value of the notes.

It wasn’t enough for us to tell people about it. So we went out to Hahei, blacked out a drift car, and got Mad Mike to navigate his way through a course via a live stream through mobile devices

It wasn’t enough for us to tell people about it. We wanted to show them. So we went out to Hahei, blacked out a drift car, and got Mad Mike to navigate his way through a course via a live stream through mobile devices.

The result? Gold at the NZDM Awards and “Stolen with Pride” from seven other countries in Vodafone’s global network.

Despite reaching a record level of awareness about depression, most people weren’t doing anything to deal with it.

We knew information alone would not create the behaviour change necessary for self-help strategies to be an effective treatment.

FCB led a coalition of partners to create The Journal – an online programme that taught people the skills and helped put them into action. It was the first self-help solution in the world to integrate advertising, e-learning and live support services.