We introduced ‘Easy As’, an end to end campaign, including over 80 minutes of online content that would inspire and inform the consumer on DIY skills.
We introduced ‘Easy As’, an end to end campaign, including over 80 minutes of online content that would inspire and inform the consumer on DIY skills. We ensured that Mitre 10 emotionally owned and was intrinsically linked to the territory.
With over 2.7 million views and in-store sale increases, we proved retail can be more than just price and promotions.
The Lowdown has been helping teenagers struggling with depression for the past decade. But it was time to move on – teens are more aware of the issue now and just want to cut to the chase.
We created a design language that empathised with the way they felt, using warts-and-all photography and colour system. It also let us encourage them into action, with easy self-help tips that worked for our mobile-first audience. All capped off with a new logo that captured this new sense of ‘progress’. The result was a contemporary tool to help teams get through the shit times.
Despite reaching a record level of awareness about depression, most people weren’t doing anything to deal with it.
We knew information alone would not create the behaviour change necessary for self-help strategies to be an effective treatment.
FCB led a coalition of partners to create The Journal – an online programme that taught people the skills and helped put them into action. It was the first self-help solution in the world to integrate advertising, e-learning and live support services.