HPA

The Journal

Read more

The Ministry of Health wanted to provide self-help info, to help people recover from depression.

We knew information alone would not create the behaviour change necessary for self-help strategies to be an effective treatment.

FCB led a coalition of partners to create The Journal – an online programme that taught people the skills and helped put them into action. It was first self-help solution to integrate advertising, e-learning and live support services in the world.

More work

Audi Audi quattro bistro

Testicular Cancer NZ #GoBallsOut

The Reserve Bank Brighter Money