Why change?
All today’s generation had to remember our WW1 heroes were faceless names inscribed on memorial walls.

What changed?
For the 2015 Anzac centenary, the RSA, with ANZ’s support, gave the nation an entirely new way to remember. Besides immortalising individual Anzacs with a one-of-a-kind presence, it turned FaceBook, Twitter and Pinterest into a vast, online army of remembrance.