To coincide with Māori Language Week, FCB initiated a partnership between Vodafone and Google Maps to improve the pronunciation of te reo Māori.

New Zealanders were given the opportunity to visit the Say It Tika website and ‘pin’ incorrectly pronounced place names on Google Maps.

A video featuring Temuera Morrison, a long-time te reo Māori advocate, launched the initiative. It reached 1.9 million people in the first four weeks, with 22,700 Kiwis visiting the website and over 67,268 mispronounced place names identified.

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