Mitre 10


Watch video

After 10 years, Mitre 10’s ‘Sandpit’ was still reaching number one in New Zealand’s favourite ads.

The poll, created by Colmar Brunton for NZ Media and Advertising News Daily considered it as, “probably Kiwi’s favourite ad ever,” cementing the effectiveness of long-term brand building.


VTNZ Road Commander

Forsyth Barr Sheeple

Mitre 10 Roy – Kong’s Out Again