Mitre 10

Roy – Kong’s Out Again

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Kiwi attitudes and behaviour towards DIY had changed a lot in the ten years since Mitre 10 introduced ‘DIY is in our DNA’.

It was time for a new brand mission. We helped Mitre 10 introduce the next phase of their brand storytelling, ‘Get it done right’ using a pet donkey named Kong.

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Mitre 10 Roy – Kong’s Out Again

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