HPA

Pre-Testie Bestie

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The Health Promotion Agency needed to encourage young Kiwi women to stay off alcohol when potentially pregnant. So, we created the ‘Pre-Testie Bestie’.

An anti-booze wing woman if you will, brought to life through an online series. Each episode inspired girls to fill this new role and showed them how to keep friends off the booze til they got that preggo news.

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