Theme weeks like Meat Week, $2 Week and Pet and Baby Week have become synonymous with great deals and low prices for PAK’nSAVE’s customers. But rather than rest on these laurels, we keep innovating and finding new ways to bring customers deals on products we know they’ll love.
In September 2016 we introduced NZ Made Week, a celebration of all things Kiwi. To support this new theme week we created a full suite of communications; TV, Radio, Instore, Social Media, OOH and a take over of the MetService website (a New Zealand first).
Using our much loved and down to earth brand character, Stickman, we cheekily changed the names of New Zealand place names to food we knew Kiwis would love.
And, the results were exceptional. Not only did it outperform category norms across all measured criteria, it also delivered a substantial sales and share increase for the two week period.