In July, Jetstar reduced their domestic schedule; creating an opportunity for Air New Zealand to remind Kiwis of their superior New Zealand network and frequency.
Research showed that the functional network and frequency message wasn’t resonating with a younger audience. To address this, we needed content that could reframe it.
Our 3 1/2 minute mockumentary featured an endearing Kiwi couple obsessed with plane spotting. The video achieved over 300% of the view target and trended at number 5 on YouTube New Zealand.