Air New Zealand

NZ Plane Spotters Association

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In July, Jetstar reduced their domestic schedule; creating an opportunity for Air New Zealand to remind Kiwis of their superior New Zealand network and frequency.

Research showed that the functional network and frequency message wasn’t resonating with a younger audience. To address this, we needed content that could reframe it.

Our 3 1/2 minute mockumentary featured an endearing Kiwi couple obsessed with plane spotting. The video achieved over 300% of the view target and trended at number 5 on YouTube New Zealand.

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