To launch Mitre 10’s ‘Number 8’ campaign, we had to make sure that the content matched the products - simple, honest and fuss-free.

The 8 second videos contained concise yet humorous dialogue that got straight to the point, reflective of how ‘Number 8’ products are positioned.

More work

VTNZ Road Commander

Forsyth Barr Sheeple

Mitre 10 Roy – Kong’s Out Again