To launch Mitre 10’s ‘Number 8’ campaign, we had to make sure that the content matched the products - simple, honest and fuss-free.

The 8 second videos contained concise yet humorous dialogue that got straight to the point, reflective of how ‘Number 8’ products are positioned.


VTNZ Road Commander

Forsyth Barr Sheeple

Mitre 10 Roy – Kong’s Out Again