Noel Leeming - Maximise Your Machine

Why Change?

The NZ electronics retail market is an intensely competitive one, but one that’s undifferentiated. The industry has trained consumers to simply compare this week’s specials. But Noel Leeming had begun a quiet revolution based on service and a new campaign was needed to reset people’s expectations of what they would experience.

What Changed?

While competitors focus on specs and push price, Noel Leeming are passionate about customers getting the right product at the right price. They’re not just selling TVs and tablets, they helping people make their lives better. This campaign heroes the attitude of the Noel Leeming sales consultant who is passionate about the benefits a great product gives his customers.