The Ministry of Health wanted to help teens detect mental illness early – without freaking them the hell out. Cue Issue Tissues.

Tissue packs that made dealing the serious stuff feel, well, a little less serious. Each pack tackled a common teenage issue. The outsides were designed to make teens laugh a little about their issues. And the inside? Filled with advice – and a place to go for support if they suspected they were dealing with a deeper problem.


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