Despite reaching a record level of awareness about depression, most people weren’t doing anything to deal with it.

We knew information alone would not create the behaviour change necessary for self-help strategies to be an effective treatment.

FCB led a coalition of partners to create The Journal – an online programme that taught people the skills and helped put them into action. It was first self-help solution to integrate advertising, e-learning and live support services in the world.

More work

VTNZ Road Commander

Forsyth Barr Sheeple

Mitre 10 Roy – Kong’s Out Again