What did we want to change?
When it comes to painting, Kiwis have always reached for one of a few trusted brands they have a long-term relationship with. We had to introduce a new competitor to this highly competitive market at the start of the summer painting season

How did we change things?
We created a New Zealand version of Valspar’s famous Chameleon couple. Kev and Donna introduced Kiwis to the brand with an incredible offer – Have your paint replaced for free if you weren’t happy with the colour.